Our Evolution Continues

Posted on 25. Sep, 2007 by C.A. Walker in iGrok Research

Here at C.A. Walker we continue our ongoing efforts to refine and improve our skills and technology.

On the technology front, our ClarusVision software suite for online and CATI interviewing now supports secure video (can’t be downloaded) within our Internet surveys, increased ease of data access for clients through our web site, and more custom features for interactive crosstabulations, tables, and graphs. In addition, our programmers are proficient in creating complex quota fulfillment systems, conjoint exercises, and quality control algorithms. Since we launched ClarusVision, we have used it to conduct a total of over 450,000 interviews – approximately 360,000 on the Internet and 90,000 by telephone.

Clients who have recently entrusted us with their important projects include Ikea, Disney ABC Cable Network, Hollywood Video, MGA Entertainment, and Paramount Home Entertainment. They join our roster of continuing clients, which includes Dole, Jack in the Box, Jafra, The Los Angeles Times, Epson, Wellpoint, Universal Studios, Warner Brothers Studios, Warner Home Video, Movielink, DIRECTV, and many others.

On the skills front, a recent addition to our project staff is Tamara Altman, Ph.D. Tamara has over 11 years of experience and a B.A. in Psychology from U.C. Berkeley and a Ph.D. in clinical psychology from UCLA.

Finally, watch this site in the first quarter of 2006 for news about the results of a comprehensive segmentation study of interactive game (consoles, handheld, PCs, Internet) consumers, sponsored by C.A. Walker Research Solutions. For more information about this study, contact Kevin Gentry at kgentry@cawalker.com.